Range Rover has announced a partnership with Ridhima Khanna to celebrate Diwali, the Festival of Lights, in Australia. The collaboration emphasizes cultural heritage, modern expression, and the shared values of elegance and exploration between Range Rover and the Indian community. This partnership also included a limited-edition Diwali Candle created with Lumira, designed to bring the spirit of Diwali into homes through fragrance and design.
Khanna discussed the meaning of Diwali, saying it’s a “homecoming” and a time to reconnect with roots, celebrate with family, decorate homes, light candles, create rangoli, host dinners, and attend parties. She also noted that she is celebrating alignment, both personally and professionally, by collaborating with brands that share her values and champion the Indian community in Australia.
When asked how Range Rover’s values of timeless elegance and bold exploration align with Diwali celebrations, Khanna stated that elegance is about intentional representation, giving back, and elevating Indian culture in Australia. Bold exploration, to her, means blending heritage with modern expression through traditions and community events.
Khanna also reflected on the meaning of luxury during Diwali, emphasizing the privilege of representing her culture and sharing her vision as a first-generation Australian Indian. She underscored the importance of nurturing meaningful connections and creating visibility for her community, defining luxury less by possessions and more by contributions.
Range Rover’s collaboration with Ridhima Khanna is a celebration of cultural diversity and shared values, honoring the contributions of Australia’s Indian community. It reflects the brand’s commitment to timeless elegance, bold exploration, and meaningful connection.